A best CRM software is an important tool for any business, big or small. It helps to organize and manage all the data about customers and their interactions with the company.
CRM software can be a huge help for small businesses because it provides a centralized hub for customer data, which can be used to better understand customer behavior and needs. CRM software also helps to automate tasks like follow-up emails and tracking leads.
Being an MSME, your company's success relies heavily on your customer relationship management (CRM) system. Using a customer relationship management system, you can log interactions, analyze data, and improve your marketing strategies. Sadly, many small businesses are unaware of the benefits of using good CRM software or when they should implement one.
The three most popular customer relationship management (CRM) software on the market are Salesforce, Hubspot, and Zoho. Over the years, Salesforce, Hubspot, and Zoho have successfully managed to market themselves as industry leaders in the customer relationship management software sector. But have they delivered on the promises made in their marketing? Many former users who have since stopped using this CRM software would say "NO.”
There are multiple reasons why they fail to deliver for small and medium-scale companies. Small and medium-sized businesses face a lot of difficulties while adopting Salesforce, Zoho, or HubSpot. This sales management software is not user-friendly and requires in-depth training to operate it. Even after providing training, many companies fail to adopt these tools. The main reason behind this is the complexity of their interfaces. There can be a lot of reasons for this. Let us take a look at why it is so difficult for smaller companies to adopt this sales management software.
Cloud-Based Software:
Since they are all hosted in the cloud, it implies that users can access them at any time and from any location. This is an excellent option for working professionals who are required to work away from their physical offices or who do not have an office of their own. The disadvantage of this is that the CRM software is pricey and is not designed for being used by smaller companies.
Difficult User Interface:
Some of the sales CRM Software tools such as HubSpot and Zoho are difficult to operate. This is due to the user interface of these tools, which may not be user-friendly for the employees. For example, the HubSpot CRM software may not have the right color schemes to display the charts and graphs. The functionality of the CRM software may not be intuitive enough for the employees to use it effectively. The Zoho CRM may not have an appealing user interface. The functionality of this software may not be enough to manage the sales leads and close them effectively. Thus, these sales CRM software are difficult to operate, which is why small business are not adapting them.
Lack Of Support:
It is extremely challenging for a firm on the scale of Salesforce, Zoho, and Hubspot which have millions of members, to deliver fast and individualized solutions to all of the problems that its customers are experiencing. The process of prioritizing begins with this realization. They can take advantage of the perks that come along with being a key account because of the increased attention and focus that comes with their larger payment.
Reporting:
The reports that are created by Salesforce can be customized to a great extent. The difficulty is that as a result of this, the process of reporting becomes time-consuming and complicated. To create custom reporting, small businesses must either commit a significant amount of their work or pay for pricey specialists. For instance, to select a chart for something as uncomplicated as "completed deals by sales reps," you have to go through several processes, including selecting the reporting folder, the individual report, the customization, and the chart selection. Small businesses want a reporting solution that is both flexible and out-of-the-box, and one that is also able to provide in-depth insights.
Overpriced & Incorrect Outsourcing Partners:
The first downside is the price. Salesforce is not cheap. For a standard package, it is $250 per user per month with an additional $200 setup fee and $150 per user per month for premium features like advanced analytics or sales tools. Moreover, when a small business decides to adopt these tools, it will require an experienced sales and marketing team. However, smaller companies fail to hire experienced executives due to their budget constraints. This can lead to incorrect outsourcing partners, who will not be able to provide the best results for the company. For example, if a company decides to adopt Zoho CRM, it requires an experienced team of CRM experts. However, smaller companies cannot afford to hire experienced executives. Thus, these companies will hire CRM experts who are not experienced enough to use the software effectively.
Difficult To Integrate:
The downside of Salesforce is that it is not a one-size-fits-all solution. It can be difficult for some businesses to integrate with their current systems and processes. Salesforce has been a great tool for some companies, but there are also downsides to this software. One downside is that it is not a one-size-fits-all solution, meaning that it may not work for every company. The other downside is the difficulty of integrating Salesforce with your current systems and processes. Salesforce has more features than necessary which makes it difficult to use and navigate through everything without any training. Implementing these CRM will take a lot of time and money, which can be difficult to justify if you do not have a large team of people who need it on day one. It is even worse for HubSpot, if a company decides to adopt HubSpot for its marketing and sales needs, it will require one to two months for the team to understand the functionality of the software. The team will require this much amount of time to set up the account, integrate it with the company’s website, create the campaigns, and train the employees to use it. However, if the company has limited resources, it will not be able to do this.
Conclusion
Small and medium businesses may not be able to adopt sales management tools due to various reasons. The main reason behind this is the complexity of their interfaces. Sales management tools such as Hubspot, Zoho, and Salesforce are difficult to operate. This can lead to a loss of business opportunities for the companies. Thus, small and medium businesses need to choose the right sales management tools that are easy to adapt.